OUR COURSE ON

Persuasive communication

This course deals with the peculiarities of persuasive communication and its benefits for interpersonal relationships in both the work environment and daily life.

Target

Employees wanting to grow their interpersonal skills to use a more compelling style of communication (managers, PR professionals, sales agents etc.)

Duration

1 hour 30 minutes

Delivery

On-line

Methodology

"The course is entirely delivered online through self-directed learning paths composed of animated slides with professional voiceover. The first two modules start off with a Web Fiction, the last module features a Job Game."

Instructional materials

Online multimedia lessons, in depth documents and articles, verification test, downloadable certificate of attendance.

Learning assessment

Intermediate exercises (multiple choice questions, true/false, text completion, matching) job game and final test.

Content

Module I

  • My boss and I can’t seem to understand each other
  • Human communication
  • Relational dynamics
  • Pressure dynamics

Module II

  • The core of persuasion
  • Persuasion and behavior
  • Persuasion and attitude
  • The way of persuasion

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