OUR COURSE ON

The basic principles of marketing

The course provides the learner with the basic skills on the main models and techniques of marketing management.

Target

Product and marketing assistant, sales manager, sales representative, corporate marketing consultant.

Duration

3 hours

Delivery

On-line

Methodology

The course is entirely delivered online and is structured in guided self-learning paths consisting of animated slides synchronized with audio and professional voiceover as an interactive multimedia representation of an active classroom lesson (Multimedia Lesson).

Instructional materials

Multimedia online lessons, documents and in-depth articles, assessment and learning tests, downloadable certificate of attendance.

Learning assessment

Intermediate exercises (multiple choice, true/false, word completion, matching) and final test.

Content

  • The language of marketing
  • The Marketing Plan
  • The marketing mix
  • Demand, Market, and Consumption
  • Market analysis
  • Customer analysis
  • The evolution of Marketing

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