OUR COURSE ON

Web Marketing and the Communication Plan

The course provides learners with the knowledge to optimize their online presence effectively, applying all the strategies and steps for drafting a communication plan.

Target

Staff responsible for corporate communication for their own company or others, and who use social media to promote activities and services.

Duration

2 hours 30 minutes

Delivery

On-line

Methodology

The course is entirely delivered online and is structured into guided self-learning paths consisting of animated slides synchronized with audio and professional voice-over, serving as an interactive multimedia version of an active classroom lesson (Multimedia Lesson).

Instructional materials

Multimedia online lessons, in-depth documents and articles, assessment and learning tests, downloadable certificate of attendance.

Learning assessment

Intermediate exercises and final test.

Content

  • What is Web Marketing?
  • The Communication Plan
  • Building a Good Website
  • SEM and SEO: What Are They?
  • Web Analytics
  • Conventional and Unconventional Marketing

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